When thinking of Social Media Marketing, usually big campaigns by major corporations come to mind. The budget put aside for social media marketing (or viral) marketing is increasing each year. You think, your small business or service is too small for using Social Media in your Marketing efforts?

facebook for small business

Despite merely a restricted budget - or if you intend to take your time and effort - no investment you should use social media marketing in your favor.

The big internet sites like Twitter or facebook have several hundred million active users that spend as much as an hour or so a day around the social networking sites. With the new fancy smartphones as well as other cellular devices like tablets and iPad’s - the proportion of users that are on social media sites on the run is increasing drastically. Users will “like” or “check-in” to places, like your business, and tell their friends about it. So it is extremely important to become area of the new social media marketing world and use it for your advantage. Already 80% of online users are checking for reviews and comments online, before they decide where you can place their business.

More advantages of using social media marketing for small enterprises:

• Cost effective: One can market to a particular customer group very easily and inexpensively when compared with traditional marketing strategy.
• Branding: Once you've a loyal following online, it is possible to reach them and let them know about a new product or service that you offer. You can create a “buzz” online.
• Search Engines love Social media marketing: If you already have a current website, links to your website on Social Media Networks will improve your ranking and reputation with the leading search engines, like Google or Bing.
• Customer Service: You have a totally new channel of communication for taking customer care one stage further. Interact with customers on a personal level and developed a great reputation and trust.

social media marketing

Running a business it mostly is dependant on numbers, the bottom line. Here is what small businesses have reported after introducing Social Media Marketing for his or her business:

• 80% of small enterprises could actually generate more exposure of the business
• 70% could actually see an increase in people to their website
• 45% created new partnerships through social networking contacts
• 40% of small business owners reported an increase in sales.

Check out our website www.betteratsocial.com to explore Social internet marketing for small enterprises.